Greatness is the goal

What’s New at WHOOP

The latest products, news, moments, and more.

WHOOP Floral Collection
New bands blooming just in time for spring. Shop now.
Shop Now
Winning on WHOOP
World-Class wearable meets world-class athlete. Join Cristiano Ronaldo on WHOOP and unlock your best performance.
Explore Memberships
Discover the Difference
Learn what makes WHOOP different.
Discover the difference
Pregnancy & Postpartum Insights
Track every stage of pregnancy to postpartum with enhanced insights.
The Latest in Performance Science
The WHOOP Community
Grow your community and experience a little friendly competition with WHOOP. Click below to become an affliate.
Become an affliate
ASSOS x WHOOP
The first smart cycling apparel to track your health and fitness data while you ride.
Assos X WHOOP
Understand Your Strain
Understand how hard your body’s working with the only wearable that measures the impact of strength training.
Understand Strain
Meet WHOOP Coach
Get personalized answers to your health & fitness questions powered by AI.
Learn More
Winning on WHOOP
The world’s best athletes train, recover, and win on WHOOP. Unlock yours.

ONLY TRACK METRICS THAT MATTER

Understanding your health and fitness at this level has been impossible—until now. WHOOP only captures the biometric data shown to have the most meaningful impact on your health. No other wearable gives you a more comprehensive look at your body’s key performance data, and helps you understand what to do with it.

What WHOOP Measures

Michael Phelps asleep using WHOOP sleep product features.

WHOOP doesn’t just track — it translates.

When you get started on WHOOP, you set a goal for yourself. WHOOP then learns your body’s baselines and patterns to coach you with custom recommendations on how to tailor your lifestyle, habits, training programs, and more to unlock your potential.

WHAT MAKES WHOOP DIFFERENT MAKES IT BETTER

No screens. No distractions. Just science.

We skipped the unnecessary frills to build the most wearable technology on the market. A minimalist, screen-free design means you can wear it 24/7. Never take it off to charge thanks to a wireless battery pack. Change things up and wear your WHOOP anywhere on your body. And get lab-level accurate data that outperforms other leading wearables.

DISCOVER THE DIFFERENCE

YOUR WHOOP, YOUR WAY.

Fully customize your WHOOP with up to 74,000 color and material combinations.

WHOOP 4.0 ONYX WITH GOLD Superknit band.

Stone ($49)

EXPLORE ACCESSORIES

WHAT TO EXPECT WHEN YOU JOIN

Learn More

World-class wearable tech

Get the state-of-the-art WHOOP sensor, an ultra-durable, ultra-comfortable Onyx SuperKnit band, and a waterproof, wireless battery pack—all included with purchase. WHOOP is IP68 dust-proof and water-resistant at depths up to 10 meters (roughly 32 feet) for up to 2 hours and lasts up to 5 days on a single charge.